Tourism Australia actively works with other stakeholders to ensure a collaborative approach to the successful marketing and promotion of Indigenous tourism. Wide consultation and collaboration is facilitated through:
- The Indigenous Tourism Working Group (ITWG);
- The Indigenous Tourism Government Forum (ITGF); and
- The Indigenous Tourism Industry Advisory Panel (ITIAP)
The Indigenous Tourism Working Group (ITWG)
Through the updated Tourism 2020, the working group focuses on ways to increase the quality and quantity of Australia's Indigenous tourism product offering, and the participation of Indigenous Australians in the tourism industry.
The Indigenous Tourism Government Forum (ITGF)
The Indigenous Tourism Government Forum (ITGF) is a meeting of government representatives of Indigenous Tourism development and marketing.
The ITGF was established by Tourism Australia in June 2005 in order to better coordinate national projects between relevant government bodies.
The purpose of this forum is to identify, discuss and collaborate (where relevant) on projects which improve awareness, demand and perceptions of Indigenous tourism experiences, whilst also supporting the development and growth of sustainable Indigenous tourism businesses which can meet the needs of consumers and industry.
The Indigenous Tourism Industry Advisory Panel (ITIAP)
The ITIAP ensures Indigenous specific tourism demand initiatives are integrated into the mainstream activities of Tourism Australia. The ITIAP reports to the Tourism Australia Board on matters affecting Indigenous tourism promotion and provides advice on challenges and opportunities for appropriate marketing and the development of trade linkages to continue to grow demand. The ITIAP and Tourism Australia’s Destination Development team work closely to deliver increased demand.